At QNB eFinans, a leading fintech player in Turkey’s e-commerce industry, we specialized in providing integration and cloud-based services internationally — including e-invoices, e-ledgers, e-waybills, and e-archive solutions. As the sector leader, we made a strategic move by partnering with Turkey’s top industry publication to launch the first-ever monthly magazine dedicated to the e-commerce sector.
This gave me the perfect opportunity to blend my journalism background with my marketing expertise. As the in-house copywriter and editor, I was responsible for writing and editing monthly cover stories, managing the entire editorial process, and ensuring the magazine aligned with our brand voice and strategic goals.
I proactively reached out to key players in the industry for interviews, transforming their insights into compelling cover stories that positioned us as thought leaders. Through these deep-dive conversations and audience research, we uncovered major pain points and aligned our product messaging to offer real, effective solutions.
This magazine wasn’t just content — it was a powerful engagement tool. It became a new marketing channel that helped us connect with our audience on a deeper level, build authority in the space, and turn valuable insights into impactful brand communication.
For over a year, I managed and collaborated on e-dönüsüm Sectoral Magazine, a key publication in the digital transformation and fintech space. Working closely with a talented team of copywriters, editors, and designers, I played a central role in content planning, creation, and execution.
This experience was more than just producing a magazine — it was an incredible journey of professional growth.
I sharpened my collaboration and communication skills, learned how to deeply engage with our audience, and evolved as a strategic thinker. Each edition pushed me to tailor messaging and storytelling to unique industry scenarios, helping me build a flexible, insight-driven approach to marketing content.
It was in this role that I truly learned the art of combining storytelling with strategy — and it’s a mindset I carry into every project I take on.